They draw parallels with the two cars by reminding us of the controversies both have faced. This line is quite pertinent: "Not that every modification enjoyed universal praise – take the switch from air cooling to water cooling at Porsche or the extra focus on comfort and luxury of the first MINI built by BMW"
Also: "The two companies (BMW and Porsche) have also demonstrated an open mind to adding new models to their ranges – and a successful approach to executing those plans. In many respects, the Panamera and Cayenne broke through similarly symbolic boundaries as the Countryman and Paceman."
BMW also makes a rather convoluted royal connection by pointing out that the Queen was chauffeured around the grounds of Windsor Castle by Alex Issigonis himself in a Mini in 1960, whilst Steve McQueen drove a 911 in the film Le Mans. McQueen - geddit?