Volvo was the first manufacturer to fit 3-point seatbelts as standard to it's cars and they continue to innovate in matters of safety. Indeed Volvo obsess about safety. Their aim is that by 2020 no person, or animal, should be killed or injured in a collision with a Volvo.
A pretty amazing statement of intent. This video shows what Volvo are up to at their crash test facility in Gothenburg. Some stats: every year Volvo crash 200 cars in the name of research. Every day Volvo crash and analyse 80 virtual cars in their simulator.