Superbowl advert slots cost millions of dollars and are usually specially put together short films. The Mercedes-Benz CLA advert, featuring William Defoe, was shown during last night's Superbowl and caused a huge spike in hits to Speedmonkey's CLA specs article at 3am UK time.
Here's the advert. It's quite clever really and obviously had an impact, judging by the amount of views it drew to Speedmonkey.